You are great at what you do. Who cares?
You are proud of your services or products. Who cares?
You are an industry authority. Who cares?
You have the best customer service. Who cares?
Here’s a little secret. Your buyers don’t care what you are or what you have to offer, at least not without knowing what it means for them.
Here’s another little secret. Whether you sell B2B or B2C, your buyers are emotional beings with needs that extend well beyond the workplace.
If your content and copy isn’t engaging your customers on an emotional level, it’s failing you — and your salespeople are having to pick up the slack.
Instead, give your sales teams a leg up with copy and content that will encourage your prospects to care…and buy.
❞
“Wendy and I worked together on the Product Marketing team. Wendy is an amazing copywriter with a knack for writing effective and concise messaging. Thanks to her ability to understand in-depth technical details, working on various projects with her was a breeze at our AI-powered software company. She was a great asset to our organization.”
Samrat U.
❞
“Wendy is a fantastic writer who covers a myriad of subjects and understands the tech space. She has written many blog articles for Galvanize and I love to read her work, which is a great compliment from an editor.”
Travis H.
❞
“This is the gold standard we’d love more copy to reach. It is so well researched, has sources to awesome external links, and is written at a sophisticated level that definitely places us as a thought leader. It follows all of our SEO guidelines as well. THIS is the quality we’d love to see across all of our clients. Aspirational, I know.
Not a ton of writers out there with this level of expertise. But, in a
perfect world…
Very impressive.
Thank you!”
Rupal
