Author: Wendy Gittleson
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Copy vs. content: A quick guide to their unique strengths
You’ve probably heard of copywriters. You may have heard of content writers, but if you are like nearly everyone, you’d struggle to explain the difference. Surprisingly, even many employers and professional writers use the terms interchangeably. In fact, I’ve never… Continue reading
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Why buyer personas are the secret to better marketing campaigns
Would you entertain your adult friends at an alcohol-free children’s theme restaurant? Would you serve cocktails to a toddler or cheese to those who are lactose intolerant? Probably not. Would you send the same emails to everyone on your list?… Continue reading
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What’s next for content? 2025 trends to watch
With an estimated $2 trillion spent online annually by 2032, it’s easy to see why content marketing is one of the fastest growing marketing roles. In fact, all marketing arguably centers around content, which includes blog posts like this, advertising,… Continue reading
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Why every content strategy needs a calendar (With free template)
If you’re waiting for the next lightning strike of inspiration before writing and publishing your next piece of content, your mind probably works a lot like mine, and you’re doing it wrong. As with every other aspect of your business,… Continue reading
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11 ways AI can transform your content strategy and why it might not
In early 2023, I sat inside a windowless conference room with 200 or so of my SaaS colleagues. The topic at hand was a new product release that was built on top of OpenAI’s (ChatGPT’s parent company) platform. The product,… Continue reading
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10 proven strategies to boost email open rates
If you’re like most, you receive hundreds of emails a day. Most are from businesses eager to earn your business. Typically, of the few that get the spam filter, and of those, only a handful are interesting enough to open.… Continue reading
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Is SEO worth it for your small business?
If you’re a small business owner like me, or really any business owner, you might feel that an SEO strategy is a vital part of your marketing plan. Is it, though? While the answer might seem obvious, especially coming from… Continue reading
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Navigating social media for your business
If you are over 40, social media might seem like a minefield. With the constant stream of headlines about online missteps and celebrity controversies, it’s understandable if you’re hesitant. But beneath the noise lies an unparalleled opportunity for business… Continue reading
