Tag: social media
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Why buyer personas are the secret to better marketing campaigns
Would you entertain your adult friends at an alcohol-free children’s theme restaurant? Would you serve cocktails to a toddler or cheese to those who are lactose intolerant? Probably not. Would you send the same emails to everyone on your list?… Continue reading
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Navigating social media for your business
If you are over 40, social media might seem like a minefield. With the constant stream of headlines about online missteps and celebrity controversies, it’s understandable if you’re hesitant. But beneath the noise lies an unparalleled opportunity for business… Continue reading