Tag: web content
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Copy vs. content: A quick guide to their unique strengths
You’ve probably heard of copywriters. You may have heard of content writers, but if you are like nearly everyone, you’d struggle to explain the difference. Surprisingly, even many employers and professional writers use the terms interchangeably. In fact, I’ve never… Continue reading
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What’s next for content? 2025 trends to watch
With an estimated $2 trillion spent online annually by 2032, it’s easy to see why content marketing is one of the fastest growing marketing roles. In fact, all marketing arguably centers around content, which includes blog posts like this, advertising,… Continue reading
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Why every content strategy needs a calendar (With free template)
If you’re waiting for the next lightning strike of inspiration before writing and publishing your next piece of content, your mind probably works a lot like mine, and you’re doing it wrong. As with every other aspect of your business,… Continue reading
