Tag: web copy
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Henry VIII or King Charles III: Is your content strategy fit for size?
We’ve all heard the adage that content is king — or maybe that’s just something content writers hear. Content is at the center of every marketing strategy. But how much content does a company need to create on a daily/weekly/monthly… Continue reading
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Copy vs. content: A quick guide to their unique strengths
You’ve probably heard of copywriters. You may have heard of content writers, but if you are like nearly everyone, you’d struggle to explain the difference. Surprisingly, even many employers and professional writers use the terms interchangeably. In fact, I’ve never… Continue reading
